Comma is a company that has made significant advancements in self-driving technology. Their guiding principle is to do more with less while remaining completely transparent; to say they are transparent is an understatement. Perhaps a better descriptor would be "down to earth." It is an open source platform with a considerable amount of community backing. They have disrupted the self-driving market by introducing an aftermarket device that can convert almost any modern car into an L2 self-driving system. Despite an incredible accomplishment and the recent release of a brand new hardware, they appear to be having cash flow problems. What follows is my take on how I would approach this issue in order to appeal to a broader audience rather than just developers. Why does Comma lack visibility and financial viability? I believe the issue is becoming clearer to me. When it comes to marketing and mainstreaming the product, it appears that Comma is caught in a Catch-22 situation. ...